Broadcast - Wednesday, April 1, 2009 11:52 - 3 Comments

CBC president seeks to reassure staff about cost-cutting

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An internal briefing note by CBC President Hubert Lacroix on the broadcaster’s financial crisis provides some insights into its future.

The note aims to answer some of the questions raised by CBC staff following the announcement of sweeping job and programming cuts.

One area that was spared was CBC.ca as it is part of CBC’s digital strategy heading forward and its transformation from a broadcaster into a content provider. In the words of Lacroix:

All funds would (and should!) be directed toward things that push our strategic direction forward: in things that enable us to become a content company, to become the most important creator and distributor of Canadian content across all platforms, and to be deeply rooted in the regions.

This is a significant shift in strategy for what has been a traditional broadcaster, and Lacroix stressed how these principles would guide future investments.

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