Canadians love the internet and TV but are less fond of print. At least that is what a survey by research group Synovate suggests.

The study found that eight out of 10 Canadians said they could not live without the net, or would miss it a great deal.  70% said the same thing for television.

But when it came to print, the results were very different.  Synovate found that most respondents like having newspapers but didn’t feel that they needed them.

The company’s MD Rob Myers asked “if the teens and kids of today will ever pick up a newspaper or magazine in the future?”:

Changing demographics, the evolution at the web to a social platform and the proliferation of new technologies (mainly mobile) are transforming the media and advertising landscape. The opportunity for more targeted and personalized advertising is growing and the ability to engage the masses is shrinking. This is creating a tectonic shift in the business models and economics of all media/advertising related industries

The results for radio were mixed. While it wasn’t as valued as much as the internet or TV, 37% said they would miss it a great deal. Despite the availability of satellite radio and MP3 players, radio remains a fixture in Canadian life due to the amount of time people spend in cars. Myers commented:

Radio is an interesting case. While it continues to change with satellite radio, MP3 proliferation etc. it remains an important and stable media source for people. I imagine that if cars disappeared that would be another story

Synovate interviewed more than 8,600 people across 11 markets, including 1,000 respondents in Canada.