Analysis
Analysis - Wednesday, October 29, 2008 10:48 - 2 Comments
Placing a dollar value on MediaScout
A unique but little-heralded force in Canada’s digital media scene, MediaScout, sent readers a survey asking how much, if anything, they would be willing to pay for the currently free daily news digest. The survey also asked if readers would tolerate advertising embedded in the news analysis that reaches their inboxes.
Like many digital publications, it is trying to work out what people might be willing to pay for.
MediaScout sends a morning run-down of the nation’s headlines to people who want to know how The National’s nightly broadcast compares to the front page of the Globe and Mail.
Most Popular Content
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In the media
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In the blogs
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